The 2012 Digiday Awards Winners and Finalists:

 

Most Innovative Brand 


Winner: American Express

 


Most Innovative Agency


Winner: Huge

 


Most Innovative Publisher


Winner: BuzzFeed

 

Most Innovative Person


Winner: Stefan Olander, Nike

 


Best Branding Campaign Consumer

Winner: OMD / Gatorade

Virgin Mobile / Virgin Mobile Higher Calling, VirginMobileLive.com

Pixelogic / Toyota of Puerto Rico

 

Best Branding Campaign / B-to-B

Winner: AOL Advertising / Environment Matters

Martini Media / Experis – Manpower Group

Buddy Media

 

Best Direct Response Campaign

Winner: Beeby Clark+Meyler / Marriott Mobile App

Vizu / ValueClick / TruEffect/ Oreck

Bayshore Solutions / Red Door Spas

 

Best Creative

Winner: Carmichael Lynch / Suburu First Car Story

InMobi / SEGA

BuzzFeed / BuzzFeed ButtFeed Takeover

 

Best Brand Platform

Winner: HBO / HBO GO Mobile App

IWC / Odopod, Undercurrent / International Watch Company

Factory Design Labs / The North Face brand site

 

Best Publishing Platform

Winner: SAY Media / Orion

Hearst Magazines Digital Media / John Freida

Hulu